Sponsor activation
Global brand at an international football tournament
Role: Event Manager for Fuse, July 2026.
Scope: Hospitality for a global snack brand's guests at the tournament final in New York. Led the guest hotel hub at a Central Park hotel, including the brand lounge, a product marketplace stocking more than 130 drinks and snacks, in-room welcome drops and a gym activation. Also Event Manager for a pre-final dinner for around 255 guests at Tavern on the Green, supporting the Event Director.
Result: The hotel hub grew from a supporting space into an event in its own right, and was delivered for final weekend alongside the pre-final dinner for guests from the brand's markets worldwide.
Corporate conference
Senior leadership programme in Istanbul
Role: Project Lead for The Team, September 2026.
Scope: A four-day leadership summit for around 140 senior executives and board members of a global technology company. Led event operations from planning to delivery: hotel, DMC and supplier management, a waterfront welcome reception, a team challenge through the Grand Bazaar, a traditional dinner in Kumkapı, and a gala at Esma Sultan with guests arriving by boat along the Bosphorus.
Result: Described by the client as a strong success, with the atmosphere, venue and teamwork singled out. The boat arrival at the gala was a standout moment for guests.
Sporting event
WRC: international motorsport season opener
Role: Event Lead for WRC, January 2026.
Scope: Curated and managed the fan zone in Monaco, including working with Red Bull to bring their energy station into the space. Produced the opening ceremony for the 2026 season and provided operational support for the co-drive experiences.
Result: A successful season-opening rally, with a busy fan zone and an entertaining opening ceremony.
